- Targeted Message...
The web allows you to target exactly who will see your ads, and in just what context.
- Deep Content...
A Banner or Box ad is only the beginning of your 'branding' and 'call to action' opportunity. Readers are just a 'click away' for more information about your business. You are open 24 hours a day
- Cost effectiveness...
The key to advertising success is to reach the largest audience that you can afford to reach - consistently. Reach + Frequency is the formula.
- Detailed Tracking and Measurement...
The DailyNews provides statistics on the number of times your ad has been viewed, and the number of times a potential customer clicked on your ad for more information
- Instant Gratification...
The response to an ad is immediate - readers are just a 'click away' for more information about you or your product.
- Flexibility...
Unlike printed newspapers, if you need to modify your ad, it can done immediately... we can change your ad as often as the weather changes.
- Testing and Research Potential...
We allow multiple messages to run simultaneously, so you can track which message is most appealing to your customers.
- Impact...
Online readers are actively involved in the process as opposed to 'passively watching and listening' to other media. Customers can react immediately
- Interactivity/Ongoing Dialog with Customers...
You can understand, interact and build relationships with your customers online - unlike other medium.
- Expand Your Customer Base and Ability for Transactions/ Interactions...
The web opens up the 'world' to your business. Instead of a toll free number, your customers can now buy from you online, from anywhere in the world.
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Cost Effectiveness
Comparison
Fulton & Oswego
DailyNews.com
have more than 15,000 unique visits
every day on our 2 sites.
In comparison:
The Valley News reaches a
circulation of 5200 twice a week
(2 impressions per week)...
The Palladium Times reaches a paid
circulation of 3033 daily, and 2237
through rack sales
The Oswego County Weeklies
reaches 28,000 once a week (1 mpression per week)
The Syracuse Newspapers--
Oswego county edition reaches
13,841 daily and 22,329 on Sunday
If you tried to reach the Syracuse
Newspapers and/or Palladium Times
reader every day--in the highest
visibility ad position (like the Home
page of our News sites) it would be
too cost prohibitive.
You pay less than
$25 per day
to reach our Fulton & Oswego
15,000+ Daily readers
on the Home page!
(based on a 52 week agreement).
Call
Fred or Louella
315-593-2510
for more imformation |
Business Directories 
